Discussion Questions: Marshall McLuhan, Understanding Media, Introduction, Chapter 1, and page 73 (1964)
due June 10

1.What does McLuhan mean with the phrase, "The Medium is the Message"? Note: pages 7-9 and 18-21 are especially helpful here.

2. Following McLuhan's conclusions on page 21, how do the Web and digital media shape our consciousness?

3. Think about the costs and benefits of the "one-bit-at-a-time" approach McLuhan discusses on page 73. Are our lives and our culture increasingly fragmented because of this approach?